copywriting

I learned to write by listening. I was the youngest child in a verbose family, and much of my time was spent listening to conversations about people, politics, history and art. This experience eventually gave me the ability to join in the conversation and express my own opinions. Later, I combined this with my ear for music and vocal mimicry, allowing me to capture the unique voices of my clients, describing what they do with clarity and conviction.

MARGRIT LEWCZUK AND BILL JENSEN CONNIE’S DRUM; PASSIONS ACCORDING
TO ANDREI

Come together; Surviving Sandy

Margrit Lewczuk’s bright paintings titled Connie’s Drum and Green & Purple were installed facing her husband Bill Jensen’s intense diptych Passions According to Andrei (Rublev/Tarkovsky). The adjoining wall was hung with a cluster of eleven of Lewczuk’s smaller paintings, drawings and collages interspersed with eight of Jensen’s brush drawings in black ink. Where Jensen’s work is steeped and somber, Lewczuk’s is fresh and subtlety irreverent. These distinct approaches to abstract painting were created and shown in conversation. Read full text >>

 

SHARE THE PATH CAMPAIGN

A multi-agency collaboration to improve multi-use path safety in Marin County

Multiuse paths are for everyone. If all path users follow a few simple ground-rules, pay attention, and communicate with each other, we can all use the path to have fun and get where we’re going safely. Read full website text >>

 

BRAND STORY FOR REED

University of California Davis

REEd stands for “Resourcing Excellence in Education”, which describes the activities of the REEd center in the School of Education at the University of California, Davis. In addition to its functional meaning, the name makes a metaphorical connection with the “reed”, the slender marsh grasses that are native to the Sacramento Delta region where UC Davis is located. 

Just as the health of the Delta ecosystem is key to the wellbeing of the entire watershed, excellent K-16 education is key to the health of our society.
The roots and leaf structures of the reed are a keystone of the wetland ecosystem. Likewise, REEd provides a network of support for building capacity
in California’s school system.

The REEd wordmark is simple, modern and friendly. Sans serif REEd logotype incorporates blue, gold and green corresponding with the associated words in its descriptor. The “d” in “Ed” has been styled as a graphic interpretation of a wetland grass leaf-form.

RETHINKING STREETS

L Studio Blog

Nearly 60 years after the Interstate Highway act changed the way America traveled, planned and built the cities, towns, suburbs and exurbs where we live, our nation is now seeing another great shift. The car is still dominates our roadways, but more people (especially on the coasts) are moving to urban areas and compact neighborhoods where walking, biking and public transportation can replace it for at least some trips. In places like San Francisco, New York, and even our very own Marin County, increasing numbers of people using diverse modes of travel are causing communities to consider streets, roadways and paths differently. Beyond the personal health and environmental benefits of walking, biking, blading and skateboarding, non-vehicular travelers find pleasure in the journey.

Famous for their bike-friendly cities, the Dutch were the first to experiment with “shared space” in the mid-1970’s. Traffic engineer Hans Monderman pioneered this concept. It threw conventional assumptions out the window: instead of separating user groups on streets and regulating their movements using signs, lanes, curbs and traffic signals, Monderman insisted that streets would be truly safe for all travelers only if they relied on their senses and person-to-person communication in the roadway. This may sound crazy, but try to think of a time when you have looked both ways to see if another car or bike has ignored their red light when yours turned green. Now think of your experience when you approach a blind intersection and must look, listen and wait until it is safe to turn. Alertness and using all senses is truly the essence of “defensive” driving, biking or walking. Read full text >>

 

BRAND STORY FOR MARIN COUNTY PARKS

Project under L Studio

The hawk (or Guardian) is a benevolent observer of humans and landscapes, a common sight on fence posts and treetops throughout Marin. She thrives in both human and wild environments. Unlike other wild animals that live near human settlements, the hawk maintains complete autonomy. Her adaptability is a metaphor for the symbiotic relationship among the divisions of Parks, Landscape Services, and the Open Space District.

 

CALIFORNIA'S GOLD IS WATER

L Studio Blog

All Californian’s know that water is an issue for our state. The question is what to do about it, how fast, and who’s responsible for taking action. As with all complex questions (as conservation issues always are) the answers are also complex, encompassing both-and scenarios instead of either-ors. It’s easy to get caught up in of-the-moment debates about whether draught is, in fact, “the new normal”, what part global climate change has played in the current water crisis, and whether it’s urban municipalities or Central Valley farmers who should be forced to conserve. Read full text >>