... People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
— Maya Angelou

I work with individuals, brands and institutions to express their vision and connect with their audiences through image, message and strategy.


I offer holistic branding consultancy focused on businesses and organizations with purpose, that serve people and the planet as well as their own bottom line. I apply the resourcefulness and imagination of a conceptual artist to branding projects. The results are perfectly tailored branding and communications strategies based on research, analysis and cultural knowledge. I deliver logos, visual design, copy and content across a full range of print and digital media.

I recently developed a course on copywriting for Skillshare. To gain insights on crafting stories that inspire action, sign up for the class and follow along at your own pace!


Selected Case Studies

Working with Alexandra exceeded my expectations in many, many ways. Her professional yet chill business practice made every meeting easy. The straightforwardness and grace with which she presented the material set just the right tone for me and I am also happy about seeing my work wrapped up in a really lovely bow. This helps me see myself and my work…and it all makes sense.
— Keris Salmon, Artist